FACED2FACED mobile app is a media art project designed to bring the viewer face to face with their own digital reflection. FACED2FACED converts a user's portrait into a 3D model, transferring her image into the digital space. With the help of augmented reality technology, the twin is projected on the palm of its creator, becoming a monstrous extension of his or her own physicality. The resulting avatar has access to public information posted on social media. Using this data set, it communicates with the creator, bringing him face to face with himself, which could only be imagined several years ago.

From the very dawn of civilization, humans have been wary of their look-alikes. In most traditional cultures doubles were considered sinister and dangerous: the Native Americans were forbidden to take portrait photos and in the era of Romanticism meeting with a doppelganger (German for ‘double’) was a harbinger of death. Most internet users don’t realize that by being active on social networks we are bringing up our digital doubles and our identity spills all over the world.