NATALIAALFUTOVA

- FACED2FACED

FACED2FACED

The research of the new corporeality at the age of digital doppelgängers living in social media

FACED2FACED mobile app is a media art project designed to bring the viewer face to face with their own digital reflection. FACED2FACED converts a user's portrait into a 3D model, transferring his image into the digital space. With the help of augmented reality technology, the twin is projected on the palm of its creator, becoming a monstrous extension of his or her own physicality. The resulting avatar has access to public information posted on social media. Using this data set, it communicates with the creator, bringing him face to face with himself, which could only be imagined several years ago.

The FACED2FACED project will be presented in Venice during the 58th Venice Biennale.

Bugno Art Gallery

16:00 & 16:30

La Serra dei Giardini

15:00 & 15:30

Ca’ Foscari

16:00 & 16:30

FACED2FACED explores the self-identification issue that has emerged in the last couple of decades. In the days of total digitalization and social networks, almost every person has several public profiles that broadcast their interests, opinions, and create their public image with various kinds of content. Simple selfies are supplemented by sophisticated filters that use neural networks and create animalistic images, or even completely deconstruct a human’s face, which visualizes George Bataille’s body without organs’, the concept he wrote about in the 1950-s. It becomes more and more difficult for a real person to be separated from the image they create on the web. This phenomenon has yet to be comprehended by modern philosophers. The FACED2FACED team speaks about it in the language of modern art.

Following the dualism of the issue, FACED2FACED consists of the two equally important parts: a live performance and a mobile app. For three days, six digital FACED2FACED mysteries will be held at three differrent venues in Venice. Only 12 chosen ones will be able to take part in each. The visitors, who gave written consent to the processing of personal data, will be initiated into the technocratic cult by the leader of the mystery, the philosopher and patron of the arts Dmitry Volkov, founder of the SDV Arts & Science Foundation.

The FACED2FACED mobile app, which will be installed into participants’ smartphones, will create the most accurate 3D avatars of the guests. These digital doubles will be endowed with the physical features of their living versions, and artificial intelligence, which is based on public information on social networks. The next stage of the mystery is the implanting of the ‘avatar’ into the participant’s body with the help of augmented reality technology. After passing through all the stages of the ritual, the neophytes will possess the new modified digital corporeality, supplemented with the head of the doppelgänger that will be able to talk with them.

During the days of the Venice Biennale, the app will be exclusively available to those who are taking part in the digital initiation ceremonies. On August 17, it will appear on all popular mobile content platforms.

Will be available for download soon

Team

Natalia Alfutova

Media artist

Yaroslav Kravtsov

Медиахудожник

Anastasia Kozachenko-Stravinsky

Curator

Dmitry Goryunov

Artificial Intelligence Expert

Yulia Arhipova

Creative Manager

Dmitry Volkov

Producer

Dmitri Mazurov

Composer

Alfia Miftakhutdinova

Designer

Tatiana Efimchuk

Decorator

Dmitri Vulegzhanin

Developer

Partners